Who Done It Business Communications Assignments Essay

Who Done It Business Communications Assignments - Essay Example This is a flaw, which the management seeks to address. Consequently, the management has audited the system and discovered the causes of the flaws. The most affected workers were the tellers who deal directly with the clients (Campion). The management has discovered that teller conducted reconciliation in an inappropriate order. The inappropriate reconciliation resulted in the system malfunction. Therefore, the system failed to post such transactions by the end of the business day. The management has realized that most tellers were running close, registering, posting and merging. Execution of the 2.00 P.M in that order meant once the employee click on the post option there would be nothing for the system to merge. Additionally, the consolidate option failed to pop up. Consequently, the teller assumes that the system will deal with such inconsistencies since it is advanced and it executes much functionality automatically. The above malfunction has affected the functioning of the bank greatly. The IT (information technology) department was vested with the task of correcting the above malfunctions. Therefore, this communication seeks to elaborate what corrective measure the entity has adopted to streamline the system (Campion). It is imperative for employees to understand that the system is its initial stages of installation. Subsequently, the system may have several flaws that the developer had not foreseen. The measures that this department has adopted include elaborating the correcting reconciliation procedure to the tellers. The proper procedure is running close, registering, merging and posting. This ensures that the system has data to consolidate and post. Once the tellers conduct in the reconciliation correctly, the cheques will not bounce. Additionally, all the above transaction will be reflected in the appropriate accounts. The new features will include an enlarged merging icon, which is visible to all workers. As such, the tellers will no fail

Black People and Racism Essay Example for Free

Black People and Racism Essay â€Å"There are hundred of races in the world. Unfortunately, for as long as human have existed, we have enslave those weaker, of those we perceived to be weaker than ourselves†(thinkquest). Racism is everywhere, and we often see it on the streets and schools. There are many short stories and poems that are termed as racist. â€Å"On Being Told I Don’t Speak Like a Black Person† by Allison Joseph, â€Å" Sonny’s Blue† by James Baldwin, and â€Å" Blink Your Eyes† by Sekou Sundiata are renaissance works that show the issues of racism that black people had lived and are still living today. In â€Å"On Being Told I Don’t Speak Like a Black Person† by Allison Joseph, the author tells the story about a young Negro whose mother received brutal treatment in her school in England. In the beginning, Allison says: â€Å"Emphasize the â€Å"h†, you hignorant ass†(557). This shows that the â€Å"h† is sarcastic, and the â€Å"tone condescending intensifies racism†(Caroline). They might have used the emphasis of â€Å"h† to humiliate the negro, to make them feel bad about their skin color, and to show the negro that they cannot fit in the white society even if they become educated. Negros have suffered horrible experiences. Allison wrote about the way teachers treated Negro in school. She says: â€Å" †¦teachers slapped her open palm with a ruler in that Jamaican schoolroom†(557). Allison’s mother lived under a white teacher’s pressure, and the teachers showed this negra that she will never learn how to speak like the whites, and they can spank her because she is black, and blacks cannot do anything against the teachers because the whites have the power and the Negro is a submissive servant. In addition, Allison also shows her own life in the United States. Allison is a black person living in the United States, and she sees people discriminating her because she does not act like a black person. Allison writes: â€Å" And I didn’t sound like a Black American, college acquaintance observed, sure they knew that a black person was supposed to sound like. Was I supposed to sound lazy† (557) Allison shows that America’s society judge the black just for their skin color, and most white people see the Negro as lazy, and do not work to bring money home, do not go to school, and do not know how to speak. For example, some restaurant servers prejudice the Negro when they walk into the restaurant by making their own assumption that the table with Negro will not leave any tip. However, in many cases, they are wrong because the table with Negro might leave more tip than a table with white people. Racism is not gone. The Negro is still facing it today, but racism today is expressed differently than it was in the renaissance era. During the renaissance in Harlem, the Negro did not have enough opportunities for their future due to racism. In â€Å"Sonny’s Blue† by James Baldwin, the author tells the story of two black brothers born in Harlem, and the older brother losses communication with his young brother, Sonny. The older brother is the narrator of the short story. Later on, they reconnect due to news the narrator receives about Sonny’s prison. Before the narrator reconnects his life back to his brother, he shows many problems both had because they are Negro. Racism is evident throughout the story. The narrator wrote about Sonny’s friend. â€Å"And now, even though he was a grown-up man, he still hung around that block, still spend hours on the street corners, was always high and raggy†(310). It shows that the Negro do not have opportunities to become successful in life. The Negro has barriers between them and the outside world, which prevent most negro to obtain education or skills, and they are obligated to live on the streets corners asking for money, using drugs and stealing. In addition, the narrator also shows how racism affect the education of a negro which can be describe as Sonny’s choice of life. Sonny choice of life relates to the lack of opportunities black people have during the renaissance in Harlem. After the death of Sonny’s mother, the narrator tries to open Sonny’s mind, and advises him to finish school. In the kitchen talking to Sonny, the narrator writes: â€Å"I want to join the army. Or the navy, I don’t care. If I say I’m old enough, they’ll believe me†(321). Sonny already knows that there aren’t opportunities for him. He is forced to choose among necessities; he sees the army as the only opportunity open for Negro to escape from the streets. On the other hand, the school will give him the degree, but he does not believe that it will help him find a good job. He already knows that there are no doors open for the Negro. However, the narrator disagrees with Sonny. They are still in the kitchen talking about Sonny’s future. â€Å"†¦ But if you don’t finish school now, you’re going to be sorry later that you didn’t†(321). His brother is showing him that he can fight against racism, and he can find opportunities for his life. For example, His brother â€Å"denied† racism, and he gained education and skills to become an algebra teacher, but Sonny does not see it, and he chooses to live on the street like his â€Å"friend†. In addition to the lack of opportunity, black people are more often to be discriminate in traffic than whites. In the poem, â€Å"Blink Your Eyes† by Sekou Sundiata, the author shows the reader a Negro is stopped by the police officer because he is black even though the Negro didn’t do anything wrong. The author writes about the red light. â€Å"But the Law said I was on my way thru a red light red light red light†(582). The following passage, the red light means that this area is not for Negro. It is a neighborhood where white people live, and black people around can be seen as a threat to their place. However, this is not an excuse for the officer to stop this person. Sundiata let the reader know that â€Å"†¦In other words the light was green†(582). The green light is open only for the white society; the Negro does not have chances to go to another level, so the door â€Å"always† will close for them. After the officer stops the negro, Sundiata writes: â€Å" Why did you stop me? Somebody had to stop you I watch the news, you always lose. You’re unreliable, that’s undeniable† (583). The white society do not want to let the negro have opportunities in life, and the negro will be always seen as a threat to the society, and the white society does not need them. The negro does not have the power to stop racism, and it will always be part of their life. However, it is changing. The negro has more voice today than in the past, and they are more recognized. For example, Oscar Grant’s case where a young black guy was murdered by a police officer by â€Å"mistake†. People see it as a â€Å"racism murder† (Jessie). Fortunately, the justice was made for his family. This shows us that Racism is not completely gone. The three stories from the Renaissance show us that black people had suffered racism for many years. From being stereotyped as lazy and uneducated, to not having opportunities to succeed in life and not being accepted by the white society, the Negro has had a difficult journey to improve their situation. Even though today racism is not as prominent as in the Renaissance, we still see some signs of racism that are not completely gone. Works Cited: Sundiata, Sekou. â€Å"Blink Your Eyes†. Approaching Literature. Peter Schakel and Jack Ridl – New York Bedford and Martin’s, 2008. Joseph, Allison. â€Å" On Being Told I Don’t Speak Like a Black Person†. Approaching Literature. Peter Schakel and Jack Ridl – New York Bedford and Martin’s, 2008. Baldwin, James. â€Å" Sonny’s Blue†. Approaching Literature. Peter Schakel and Jack Ridl – New York Bedford and Martin’s, 2008. Jessie. â€Å" Racism The Murder of Oscar Grand III†. Racism Review Blog 17 Jan. 2010 http://www. racismreview. com/blog/2009/01/07/racism-the-murder-of-oscar-grant-iii/ Think Quest. â€Å"Common Prejudice†. http://library. thinkquest. org/C006274/race/intro. html .

Jackie Robinson and The Integration Of The United States Essay

Jackie Robinson: athlete, social activist, hero. These are just some of the words people use to describe Jackie. Robinson was the first person to break the color barrier in Major League Baseball, at the time officially designated a white man’s sport. The blacks and whites played in separate leagues but Branch Rickey, vice president of the Brooklyn Dodgers, wanted to integrate Major League Baseball. At this time in the 1940s the Unites States was still segregated and the Jim Crow Laws still reigned heavily in the south. Integration didn’t start until 1948 when Truman signed Executive Order 9981 which integrated the military. This didn’t occur until after Robinson took the field as the first African-American to play in the major leagues. Once Robinson started playing, whites saw that he could do anything as well as they could, which started a social revolution within the United States. If it hadn’t been for Branch Rickey trying to integrate the major league s, who knows how long it would have been before the U.S. and the major leagues started to integrate. Jackie Robinson grew up with sports all around him. Jackie’s older brother Matthew was an Olympic sprinter in the 1936 Olympics in Berlin; he came in second in the 200 meter dash behind Jesse Owens. â€Å"Matthew inspired Jackie to pursue his talent and love for athletics (Robinson)†. Jackie continued his love for sports at the University of California, Los Angeles. Robinson became the university’s first four sport letterman. He excelled in track, baseball, football and basketball. If it was not for his brother Robinson might not have continued his love for sports, thus never playing in the major leagues and the integration of the United States might have taken longer. He was easi... ...play in the major leagues and Robinson broke baseball’s color barrier and people started realizing the questionable practices of segregation wanting the United States to change and accept blacks into everyday life. Works Cited â€Å"Jackie Robinson.† 2010. Biography.com 2010. Web 14 Nov 2010. â€Å"Breaking the Color Line: 1940-1946† memory.loc.gov 2010. Web 13 Nov 2010. Brunner, Borgna, and Elissa Haney. â€Å"Civil Rights Timeline.† Infoplease.com 2007. Web. 13 Nov 2010. Dawson, George, and Richard Glaubman. â€Å"Life Is So Good.† New York; Penguin, 2001. Print. Carroll, Brian. â€Å"Early Twentieth-Century Heroes: Coverage of Negro League Baseball in the Pittsburgh Courier and the Chicago Defender.† Journalism History 32.1(2006): 34-43. Web. 14 Nov 2010. Mackenzie, Dewitt. â€Å"Branch Rickey picks a player.† The South East Missourian. 14 Apr, 1947. Web. 29 Nov, 2010.

An Analysis of PepsiCo and Coca-cola Essay -- Business Analysis

Since the mid 1980’s many of us have become familiar with the terms â€Å"the Cola Wars† (Wikipedia, 2010). Coca Cola and Pepsi have been the two largest soft drink competitors in the world for quite some time now. What makes these companies successful? What gives them the retention to prosper for years across the globe? For this project I analyzed the financial statements from 2003 through 2005 of both companies to gain insight as to these questions and others. By reviewing and then analyzing the data it becomes visible that these two companies are still standing strong in a market that is still dominated only by each other. To begin we will examine three ratios for each company. The first ratio is a liquidity ratio. Liquidity focuses on the reliability or availability of a borrower to pay back the loan they borrowed. A common liquidity metric is ccurrent ratio. Current ratio measures a company’s ability to pay back short term obligations or debts. We get this calculation by taking the current assets and dividing by current liabilities. For instance, PepsiCo’s current ratio is equivalent to current assets in 2005 (10,454) divided by current liabilities in 2005(9,406) which equals 1.11:1. Their current ratio in 2004 was 1:28:1. (Current assets for 2004/current liabilities for 2004; 8639/6752). Coca Cola’s current ratio for 2005 was taken by computing their current assets for 2005 (10,250) and divided by the current 2005 liabilities 99836) which equaled a ratio of 1.04:1. In 2004 Coca’ Cola’s current ratio was equal to current assets for 2004 of 12,281 divide d by current liabilities for 2004 of 11, 133, which totaled 1.10:1. What this means is that for every dollar of current liabilities, Coca Cola has $1.04 of ... ...ges and soft drinks. They have ventured out to non carbonated beverages like iced tea and juices but now need to move into the food market space. My final recommendation for Coca cola is to stay with their product. One of the biggest setbacks for Coca Cola occurred when they introduced their â€Å"new coke† in the 1990’s. (Wikipedia, 2010) This new formula did not go over well with their consumers and they were forced to quickly stop the new Coke production. In conclusion I think both companies are stable and strong. Obviously both companies are able to compete globally which in and of itself says an awful lot. Each company has its strengths and minor weaknesses but their overall financial success has been proven. Their ability to remain the only two competitors amongst their carbonated beverage industry is a strong indicator of their future potential.

Quantitative Risk Assessment Essay

For the project of redesigning packing for the Canadian market, quantitative risk assessment plays an important role. Quantitative risk assessment is, â€Å"A process for assigning a numeric value to the probability of loss based on known risks and available, objective data†¦ used to determine potential direct and indirect costs to the company based on values assigned to company assets and their exposure to risk† (InvestorWords.com, 2014). For this particular project, quantitative risk assessment will be useful in determining not only which are areas of potential risk, but also to what degree these risks may affect the overall integrity of the project. Revised Project Background The project of the redesign of packaging for the Canadian market currently consists of four different product lines including Dial, Tone, Right Guard, and Dry Idea, and consists of over 50 variants spanning the four lines. Each new packaging design is independent of every other thus there exists no interdependency from design to the next. Each design observes a similar path consisting of initial review of changes, alterations, and additions by management, marketing, and the design team, initial layout of established changes by the design team followed by a first round review of changes by marketing, legal, management and compliance. If additional changes are required, a second round of design and review is implemented up to two additional rounds as needed. Upon successful acknowledgement of new designs, the artwork is then sent to our preproduction team for development to printer-ready artwork. Once completed, the artwork is sent to a third party production house for mockups to be created to be sent to the parent  company in Germany for final approval. If any designs are rejected (and they never are), commentary from Germany is implemented into further redesign and the process is restarted. Upon approval from Germany, artwork is submitted to the printer. Printer will then submit print-ready, color-calibrated proofs for final approval. Proofs are reviewed by management for final approval before actual printing. Once printed, packaging is sent to a fulfillment house to have labels applied to containers and filled with product or have wraps applied to soap bars. Upon completion of fulfillment, finished product is shipped to various holding facilities in Canada for final disposition. As previously stated, project will span eight months from inception to final delivery. Risk Identification Framework Management Delays: As the majority of the work for this project involves objective changes and adjustments to existing packaging, the first phase, initial review by management, involves nominal risk. Management will evaluate and select which products will receive updated treatment for inclusion into the Canadian market. Once the products are selected, management has no further involvement outside of potential cancellations of various packaging designs or their requested involvement during a particular phase of completion. Design Delays: As this project includes approximately 50 variants of packaging including labels and wraps, production must be coordinated to allow for enough time for completion of initial layouts and any necessary revisions, while taking into consideration the design needs and time constrains on the design team from other departments and for other projects running concurrently. While the project has a timeline of eight months, final design layouts must be approved and ready for preproduction within the first four months of the project. The in-house design team will complete the bulk of the design phase of the project, though external design agencies may be utilized if time constraints are threatened. It should be noted that the use of external design agencies would incur additional costs. Also, the design process will require an initial review before being released to the review team for official review, to ensure all parameters have been incorporated. Review Delays: This area constitutes the bulk of all potential delays. While each packaging component is independent of one  another, the review process for each component must be completed sequentially among the review team. There are five departments that will review each design layout and either approve or denote changes. Some of these potential changes are subject to additional changes or cancellations by other departments, meaning the first team may indicate several changes that the third team can then override if the indicated changes are deemed unnecessary. Also, the number of rounds of review may add potential delays to the overall project. Another potential area of delay exists with the timely completion of review by the required departments. Certain key staff may be unavailable to review a packaging design during a given time period. To circumvent potential risks, each member of the review staff will have two alternative staff members capable of reviewing each package design. Should no staff members be available to review, the particular review component is submitted to the manager of the appropriate department for their review. This becomes a last-resort scenario in that traditionally, managers indicate changes that exist outside the scope of the project. Review delays present unique difficulties in that not every team member provides feedback as to their daily availability. Pre-Production and Printing Delays: The preproduction team will transition the artwork from its final design to printer-ready artwork. There is typically no risk for delay in this area. The printer will then produce a final round of art proofs calibrated to their individual presses. One round of revisions is already assumed and build into this process. Additional revisions are not typical though can present a nominal risk. Corporate Delays: While exceeding unusual, corporate can play a small role in delaying a project by canceling one or more packaging designs, adding addition package designs above and beyond what management has previously approved, or by simply delaying the provision of final approval on all finished designed submitted. While these scenarios are unlikely, they do represent the extreme limit of delay-related risk in that they can affect the project for an indeterminate amount of time. Qualified and Quantified Risk Matrix Review Delays Reduce Risk Consistent communication with key reviewers. Engage alternate reviews if primary reviews are unavailable. Enlist managers is alternate reviewers are unavailable. Greater than two days review time by each responsible team member. Project Manager Pre-Production and Printing Delays Reduce Risk Constant communication with pre-production team and printer will reduce or eliminate risks. Buffers in timing are already built into production times. Delays indicated by pre-production team or printer. References Cooper, D. F., Grey, S., Raymond, G., & Walker, P. (2005). Project risk management guidelines: Managing risk in large projects and complex procurements. West Sussex, England: John Wiley & Sons. InvestorWords.com. (2014). quantitative risk assessment. Retrieved October 1, 2014, from http://www.investorwords.com/19179/quantitative_risk_assessment.html Loch, C. H., DeMeyer, A., & Pich, M. T. (2006). Managing the unknown: A new approach to managing high uncertainty and risk in projects. Hoboken, NJ: John Wiley & Sons.

Robby Gamble Essays - Automation, Factory, Free Essays, Term Papers

Robby Gamble Essays - Automation, Factory, Free Essays, Term Papers Robby Gamble Professor Kelly EH1102-024 9 March, 2017 Is a Robotic Takeover Upon U s? Would you believe me if I told you in the near future 70 percent of the occupations American youth are aspiring to fill will be replaced by automation? As outlandish as this claim may sound, history has proven it to be true. In the early 19 th century the majority of the American workforce was centered around farms . As time progressed and the Industrial Revolution came along, a plethora of new jobs were generated in factories, and based around the machinery produced in theses factories. Thus , many Americans left their jobs on farms and flocked to factories . "Today automation has eliminated all but 1 percent of [farmer's] jobs, replacing them, (and their work animals) with machines (Kelly 299)." This concept is the premise of what Kevin Kelly, an author, founding member, and senior maverick at Wired , discusses in his article "Better than Human: Why Robots Will-and Must- Take Our Jobs". Kelly believes that an automation takeover is unavoi dable, and through this takeover , humans will be further advanced as a species. While I do believe Kelly ' s argument holds truth and validity, I do no t necessarily believe this takeover will be completely beneficial to the human race, the time period in which this takeover supposedly will happen is up for debate . Kelly begins his article by discussing the various methods by which automation and artificial intelligence has and is already being integrated into the American work force. He gives an example of an AI name d B axter. There are three things that separate Baxter from different forms of automation; Baxter has eyes, so he can sense his surroundings making him less hazardous than other machinery; Baxter can be easily programmed, so it does not take a higher level of education to program him , it does not take long to program him , and he will consistently preform whatever task he is assigned; a nd finally, Baxter is less costly than AI that is similar to him . As Kelly moves forward in his argument, he shifts his focus from different forms of automation to the actual relationship humans have with automation. Kelly uses a visual aid to convey the human robotic relationship. His visual aid can be broken down into four quadrants: Jobs today that humans do-but machines will eventually do better, Current jobs that humans can't do but machines can, Robots jobs that we can't even imagine yet, and Jobs that only huma ns will be able to do- at first. His visual aid serves as an excellent method to explain his idea that robots will take over the jobs we currently have, and they will force us to create new jobs. This continuous cycle will allow humans to focus on art, music, and other creative outlets that define the essence of being human. Finally, Kelly closes his argument by giving his readers something similar to the five stages of grief, but it is seven stages long and focus on accepting robots replacing humans in the workplace. While I do support Kelly's claims I do not do so whole heartedly. Kelly fails to i nclude the fact that people from every day citizens to the president of the United States are already arguing that jobs are being shipped across seas and taken over by robots. With that being said, I do not believe it will be easy to further integrate artificial intelligence into the workplace on a large scale swiftly. I truly believe that survival is something that comes natura l l y to humans, so its unlike ly that robots have the potential to wipe humans off the face of the planet, however I do question the human ability to maintain a high level of creativity and innovation. Kelly is very optimistic about this cycle of creation; however, it is hard to determine how long originality will last. An example is found in modern music. Major artists, such as Kanye West, are guilty of sampling music created in previous generations to create new music. While some may argue that looking to the past for inspiration

PRESENTATION OF SELF IN EVERYDAY LIFE GOFFMAN essays

PRESENTATION OF SELF IN EVERYDAY LIFE GOFFMAN essays In the The Presentation of Self In Everyday Life Goffman seeks to show the reader how everyone sets out to present themselves to the world around them, always trying to maintain the role they have selected for themselves, since those whom they meet not only try to decide what role it is you are playing, but also whether or not you are competent to play that role. More significantly, impression management is a function of social setting. Erving Goffman portrays everyday interactions as strategic encounters in which one is attempting to "sell" a particular self-imageand, accordingly, a particular definition of the situation. He refers to these activities as "face-work." Beginning by taking the perspective of one of the interactants, and he interprets the impact of that person's performances on the others and on the situation itself. He considers being in wrong face, out of face, and losing face through lack of tact, as well as savoir-faire (diplomacy or social skill), the ways a person can at tempt to save face in order to maintain self-respect, and various ways in which the person may harm the "face" of others through faux pas such as gaffes or insults (209). These conditions occur because of the existence of self presentational rules. These rules, in turn, are determined by how situations are defined. For instance, there is greater latitude in social situations than in task-oriented situations. Situations also dictate available roles and how much self-importance people can sustain. Herewith one will try to analyze two situations that reinforce the desired interpretation of self that one wishes to convey. The first performance takes place in the university environment on the first day of school. The second scene takes place at the formal wedding reception among family and friends. Both interactions describe the Goffmanian concepts and schemas that the author uses throughout his book. The first situation is portrayed in the...

Cocaine in the black community essays

Cocaine in the black community essays Cocaine in its numerous forms is created from the coca plant which is from the high mountain ranges of South America. The coca leaves were used by natives of this region and acted upon the user as a stimulant. The stimulating effects of the drug increase breathing which increases oxygen intake. This allowed native laborers of the region to perform their duties in the thin air at high altitudes. In time science figured out how to maximize the strength and effect of the drug contained in the coca leaves. Through chemically synthesizing the coca leaves the white crystal powder we have come to know as cocaine was created. As time passed newer methods to magnify the euphoric effects of the drug were invented which has led us to the most potent and addictive form of the drug, crack (Karch 23). Cocaine is a chemical: a crystalline, odorless, colorless alkaloid, solid at room temperature. There are basically two chemical forms of cocaine: the hydrochloride salt and the "freebase." The hydrochloride salt, or powdered form of cocaine, dissolves in water and, when abused, can be taken intravenously (by vein) or intranasal (in the nose). Freebase refers to a compound that has not been neutralized by an acid to make the hydrochloride salt. The freebase form of cocaine is smokable. Cocaine is easily passed from the blood into the brain. It fits onto specific nerve cells in the brain in a way that amplifies the signals they transmit. Those nerve cells regulate experiences of delight and pleasure, and the action of thee cells, when first exposed to cocaine, your brain creates and releases chemicals to intensify the feeling of well-being. The brain then adapts to external perturbations, as well as the presences of the cocaine crystals present in your body. More or less after lon g periods of use the drug will guarantee death (Karch 24). In the United States cocaine was first synthesized in 1855, but it was not until 1880 that cocaine was sought...

Reason for Wishing & Expectation in being a Police Constable In The Essay

Reason for Wishing & Expectation in being a Police Constable In The Bermuda Police Service - Essay Example During the last two years, I have been training police recruits at a regional level and successful completed this assignment at the Regional Police Training Centre in Barbados. During the course of this training, I was able to gain more insight about the workings in the police service as well as gather self-discipline as I was not only a trainer but a role model to the recruits as well. Working in the police service has made a tough person inside and outside and I am now able to handle complex situations in the work place, work well with other people in team, work under pressure and above all I have attained a job satisfaction as well as good skills proving to be an invaluable asset within the police department and to the community of Bermuda at large. Being a police constable will place me in a better position to exercise my experience to better the community at large and also the Bermuda police service based on my expansive academic and field

Week Two Discussion Questions Essay Example | Topics and Well Written Essays - 1000 words

Week Two Discussion Questions - Essay Example A company with a higher debt to equity ratio is generally preferred by lenders because it indicates that the company has low degree of debt and thus, it may be able to return the borrowed funds as compared to a company with higher level of debts. However, other factors are considered as well before the final decision is made regarding whether to lend money or not. A dividend is paid to shareholders as a reward of their investments in the company’s assets. However, if the company is not doing well financially, has earned losses, or there is a big capital expenditure planned in the next year; there may be a point of not paying dividends. Shareholders would certainly prefer to receive dividends as it increases their wealth. 3. Discuss- I think I have mentioned previously that most financial statement frauds are perpetrated by what we refer to as the "C-Suite," i.e., the CFO, CEO, CIO, COO, and other senior executives who work in collusion. I completely agree to the article’s contents. CEOs know their companies inside out and are in best positions to commit a fraud. In recent times, we saw that the CEO of Satyam, an Indian IT outsourcing company, was arrested for conducting similar frauds. He inflated his balance sheets by way of recording fictitious receivables. The receivables were recorded by selling to fictitious companies. According to one of his interviews, he was under pressure to show better performance and in order to conceal the modest performance of the company; he had to do something ‘out of the box’. Unfortunately, the only thing he was successful to do was against the law. Yes, I agree. Travel related frauds are some of the most common fraud cases. Although, these are not very huge in magnitude (in terms of amounts involved) yet the volume and frequency of occurrence is quite high. Most of the times, it is very difficult to detect these as

Leadership Among Senior Managers in an Organization Research Paper

Leadership Among Senior Managers in an Organization - Research Paper Example The research will be conducted at Sky Digital which is a digital satellite broadcaster for the UK. They have 8.1 million customers and are still growing. The broadcasting industry is going through a very competitive phase, and it becomes necessary that staff in senior positions stay achievement oriented and focus on personal growth. This is essential because it impacts company performance.   The research question examines the level of existing need for achievement and personal growth among 900 senior managers in the cancellation department of Sky Digital. For the purpose of this study 100 randomly selected managers will be surveyed. 1. A one on one interview will be conducted with 100 randomly selected senior managers of the cancellation department for open-ended questions. For closed-ended questions, the response sheet will be left with the manager and anonymity will be maintained. The selection of managers will be based on simple random/probability sampling method. The lottery me thod will be used. A list of all senior managers in the cancellation department will be obtained from the HR department and every 3rd manager will be selected for the survey. 2. As and when data is collected, the responses to the survey will be updated in an excel spreadsheet. To survey the achievement needs of senior managers, a questionnaire is prepared, adapted from the achievement motivation scale published by W.W.Norton and Company (n.d.). A question is formulated for each attribute critical to need for achievement, to ascertain whether a manager manifests the need for achievement. The questionnaire has mostly close-ended questions but also includes open-ended questions to help analyse the organization’s role in supporting these managerial attitudes. Since senior managers give direction to the company and are responsible for motivating their subordinates, it is necessary that they exhibit a high level of need for achievement and personal growth. This is the reason for th e project proposed.

Global Issues in Youth and Community Development Essay

Global Issues in Youth and Community Development - Essay Example One of the ways this is achieved is through enhancement of local-global development themes that can be practiced locally through learning from the larger global context; this is particularly because globalization has transformed the world into a ‘global village’ (Sallah, 2014, p.6). Technological developments in communication now enables youth across the world to learn from each other and interact in real time through social networks and other platforms that are increasingly being used to enhance community development education (Bourn and McCollum, 1995, p.26). The main theme under discussion in this paper and for which an education manual will be prepared is self-enhancement of youth through small and micro enterprise. Self-enhancement of youth through enterprise is a theme that has been promoted and encouraged in the local and global contexts in many countries across the globe (Bourn, 2008, p.11). As indicated above, many programs and projects continue to emerge in both developed and developing countries across the world with the aim of streamlining the energy and innovativeness of youth towards socio-economic development (Cohen et al., 2013). Globalization and the internet have brought about the concept of the ‘global village’, this is based on the fact that is now possible for communication to take place between people globally in real time. Young people can therefore be able to learn what their peers are doing at the local level in other parts of the world while they are also able to share their activities through the sam e channel to a global audience (Sallah, 2014, p.8). This implies that youth can learn from each other globally as well as locally with regard to development of small and micro enterprises for their socio-economic enhancement and advancement of their communities. Youth self-enhancement through enterprise is a significantly useful theme as it targets the most active and viable portion of

SOCIOLOGICAL Essay Example | Topics and Well Written Essays - 5250 words

SOCIOLOGICAL - Essay Example These social topics are studied through complex theoretical and methodological frameworks that address the broad range of concepts like positivism and anti-positivism, social structure, individual agency, materialism, globalization, modernity, post-modernity etc. The social theories aid back to the ancient Greek civilizations. Social theorizing aided the Greeks in making sense of their lives, and in questioning the value and meaning of things around them. However, in the 20th century, social theories appeared as a distinct discipline and involved critical thinking in order to gain knowledge of social behaviours through posterior methods of discovery rather than apriority methods of tradition. In order to explain social phenomena, sociologists developed several theories. Sociological theories range from grand theories to middle range and highly specific micro range theories. It is extremely difficult to cover the aspects of these broad range theories, therefore in the later sections of this report; I will broadly give an outline of the dominant sociological theories and critically discuss two sociological theories in detail. i. Functionalism: functionalism is the oldest and the most dominant approach which has served as a building block in the development of sociology as a distinct decipline. Functionalist movement was most popular from 1940’s-1950 but reached its decline in 1960’s. Overall, this theory talks about two main aspects: Scientific methods should be applied to understand the â€Å"objectivity† of the social world. It says that social sciences can be learned in the same manner as natural sciences. Functionalists view this world as â€Å"objective real†. Therefore, they emphasized that scientific methods and statistical techniques can be applied to research social phenomena. However, the research should be value-free. It should not be affected by the values, principles and perceptions of the

Global Issues in Youth and Community Development Essay

Global Issues in Youth and Community Development - Essay Example One of the ways this is achieved is through enhancement of local-global development themes that can be practiced locally through learning from the larger global context; this is particularly because globalization has transformed the world into a ‘global village’ (Sallah, 2014, p.6). Technological developments in communication now enables youth across the world to learn from each other and interact in real time through social networks and other platforms that are increasingly being used to enhance community development education (Bourn and McCollum, 1995, p.26). The main theme under discussion in this paper and for which an education manual will be prepared is self-enhancement of youth through small and micro enterprise. Self-enhancement of youth through enterprise is a theme that has been promoted and encouraged in the local and global contexts in many countries across the globe (Bourn, 2008, p.11). As indicated above, many programs and projects continue to emerge in both developed and developing countries across the world with the aim of streamlining the energy and innovativeness of youth towards socio-economic development (Cohen et al., 2013). Globalization and the internet have brought about the concept of the ‘global village’, this is based on the fact that is now possible for communication to take place between people globally in real time. Young people can therefore be able to learn what their peers are doing at the local level in other parts of the world while they are also able to share their activities through the sam e channel to a global audience (Sallah, 2014, p.8). This implies that youth can learn from each other globally as well as locally with regard to development of small and micro enterprises for their socio-economic enhancement and advancement of their communities. Youth self-enhancement through enterprise is a significantly useful theme as it targets the most active and viable portion of

California Racial Stereotypes Essay Example | Topics and Well Written Essays - 1000 words

California Racial Stereotypes - Essay Example He believes this is an important topic to pull up and write about as it is increasingly emerging in the modern world of sociology and culture. The author picks up a very smooth pace to start his topic as he describes the thoughts and writings of some literary writers about the racism and how it has emerged in the societies. His approach makes his writing an interesting piece of work to start with and understands the exact issue. However, he generalizes his point to the facts that racism of all kinds represents the same feelings of the groups against another group. He represents his views followed by a number of references to generalize the concept of racism in the societies, after which he focuses on his point of view on which he based his article. The author also explains how he believes racism to become a problem when it starts to exist within the groups, and starts to cause troubles between those groups or the individuals themselves. His keen concepts about racism and the links th at he created within the issues give this article a boost that would make it an immense influence on the readers that can relate. The author has used the theories relating to the racism against the blacks and the Chinese, and created a certain sense of interaction between them that has engaged the reader in his views. The author questions on how the attitudes of anti-blacks remains persistent in comparison to the attitudes of the anti-Chinese. The author presents his research on the views of how people can tend to change their attitudes towards one racist group and keep their attitudes static towards the other racist group. Thus, the author keeps his questions beyond his beliefs that all types of racisms are not identical and they are judged by their historical perspectives. The author has characterized the different types of attitudes that are associated with the Chinese and blacks racial categories. The analysis of the author describes many points of views that include the politic al, social, literary, and the nationalistic sources that have impacted the racism in the nineteenth and twentieth century. However, the best part about this piece of writing is that it isn’t a biased opinion. The author also includes many other sources from his study which include the stories form the racial neutralists. It represents the other views about the psychological characteristics that group people into certain clusters according to their skin colour, head-shape etc. The author describes how the recent studies about racism have only influenced upon the cultural and biological components as though they are inseparable. The author does not get his answer through these ideas. However, the author writes about the change in attitudes of the white Californians towards the blacks and the Chinese during the nineteenth century according to the theories of cultural and biological components but gets no further conclusion. Thus, he gives weight to the questions relating to the historical implications of the different attitudes. With a description of the history of Californian conflicts and racial problems, the author represents many of the viewpoints that he has collected. He performs research over many of the evidence showing the historic status of the blacks, nature and popularity of these groups and many other supporting historic events. The link to the historic events has made the argument stronger and much more precise through which

Poetry project Essay Example for Free

Poetry project Essay He is that fallen lance that lies as hurled, That lies unlifted now, come dew, come rust, But still lies pointed as it plowed the dust. If we who sight along it round the world, See nothing worthy to have been its mark, It is because like men we look too near, Forgetting that as fitted to the sphere, Our missiles always make too short an arc. They fall, they rip the grass, they intersect The curve of earth, and striking, break their own; They make us cringe for metal-point on stone. But this we know, the obstacle that checked And tripped the body, shot the spirit on Further than target ever showed or shone. How does poetry help you see yourself/your world differently? Imagery Imagery is when the poet describes the items in the poem and the reader can picture or feel as the poet wants them to. When poets use imagery they want the reader to be able to see in their mind what the poem is about. Imagery is used with adjectives. The Gladiator Kevin Prufer When I died When my blood feathered away and I stared blankly and sideways into the grass. When the grass ceased against my cheek, I could not help but remember the gladiator who, in falling, never groans, who, ordered to accept it,  does not contract his neck for the final blow. And the hillside grew quiet. The bombers passed withering the trees and the city to flame. The empire fell. My empire, like a blood drop into the grass. It is of little consequence to the observer if the gladiator falls forward into the dirt. He is of a mind, merely, to do as he is told. He will not see the emperor’s thumbs. His city fell to its knees and burned, rolled on its side, but he won’t think of it. Those who once cheered for him are cheering still. The airplanes flew over the hill and I, crouched in the grass, was terrified but did not look up, did not complain  when a lost bomb startled me away. Seal William Jay Smith See how he dives From the rocks with a zoom! See how he darts Through his watery room Past crabs and eels. And green seaweed Past fluffs of sandy Minnow feed! See how he swims With a swerve and a twist, A flip of the flipper, A flick of the wrist! Quicksilver-quick, Down he plunges Softer than spray, Down he plunges And sweeps away; Before you can think Before you can utter Words like â€Å"Dill pickle† Or â€Å"Apple butter,† Back up he swims Past sting-ray and shark, Out with a zoom, A whoop, a bark; Before you can say Whatever you wish,  He plops at your side With a mouthful of fish! 1. In â€Å"Seal† how does the use of rhyme scheme keep you entertained throughout the poem? 2. After you have read both poems: How do the authors compare and contrast in their use of imagery? Which one did you like better? Why? After you read: How did your poem compare to these ones? How was yours different. Did you like the way these poets used imagery? Why/Why not? Figures of Speech A figure of speech is the use of a word or multiple words that can do many things. Simile – A comparison of two things using like or as. Example: I am as sly as a fox. Metaphor – A comparison of two things not using like or as. Example: Life is a Journey. Personification – Giving an inanimate object human quality. Example: The tree waved. Hyperbole – An extreme exaggeration of something. I stood there, waiting for you, for 74 hours. And there are other kinds of Figures of Speech but these are the most common ones. Before You Read: Do you use figures of speech when you write your poems? Why do you use them or don’t use them? While you are reading: Do you understand these uses of figures of speech? Why does the author use the simile/metaphor/etc. in this way? The Writer Richard Wilbur In her room at the prow of the house Where light breaks, and the windows are tossed with linden, My daughter is writing a story. I pause in the stairwell, hearing From her shut door a commotion of typewriter-keys Like a chain hauled over a gunwale. Young as she is, the stuff Of her life is a great cargo, and some of it heavy: I wish her a lucky passage. But now it is she who pauses, As if to reject my thought and its easy figure. A stillness greatens, in which The whole house seems to be thinking, And then she is at it again with a bunched clamor. Of strokes, and again is silent. I remember the dazed starling Which was trapped in that very room, two years ago; How we stole in, lifted a sash And retreated, not to affright it; And how for a helpless hour, through the crack of the door, We watched the sleek, wild, dark And iridescent creature Batter against the brilliance, drop like a glove To the hard floor, or the desk-top, And wait then, humped and bloody, For the wits to try it again; and how our spirits Rose when, suddenly sure, It lifted off from a chair-back, Beating a smooth course for the right window And clearing the sill of the world. It is always a matter, my darling, Of life or death, as I had forgotten. I wish What I wished you before, but harder. What are frail? Spring blossoms and youth; What are deep? The ocean and truth. How can sorrow be heavy as said in the poem? Today and Tomorrow be brief? Youth be frail? And truth be deep? Sounds of Poetry Sounds of poetry contain many different elements including rhyme, rhythm, onomatopoeia, alliteration, and there subtopics. Rhyme –The repetition of the sound of the stressed vowel and anything after it. Approximate rhyme –Not exact rhyme, not an echo. Internal rhyme –Rhyme inside of a line or lines. End rhyme –Usual rhyme at the end of lines. Rhythm –A musical quality of repetition. Meter –Regular pattern of stressed and unstressed syllables. Iamb –Unstressed followed by stressed. Foot –Stressed followed by one or more unstressed. Trochee –opposite of an iamb. Anapest –Two unstressed followed by a stressed. Dactyl –Stressed followed by two unstressed. Spondee –Two stressed syllables. Onomatopoeia –Words that sound like what they mean. Alliteration –The repetition of the same consonant sound in several words. Assonance –The repetition of vowel sounds.

Relationship Marketing By Mcdonalds Marketing Essay

Relationship Marketing By Mcdonalds Marketing Essay Relationship Marketing: The concept of Traditional Marketing which was mainly based on customer satisfaction has now totally shifted to Relationship building with the customers, customer retention and managing the relationships (Gronroos C, 1989). The marketing mix of 5 Ps has changed into 30Rs (Gummeson, 1996) due to the globalisation, modern business trends and ever changing consumers demand. (Webster, 1992) Now the businesses are not only focused on developing a marketing mix in accordance with the consumers demand but they need to sell their products and services in such a way that consumer should satisfy and return for making the next purchase which means maintaining relations with your customers and managing it in such a way tending the customers to stay with the business for a longer period. According to Gronroos, 1990, Relationship Marketing is to establish, maintain, manage and enhance relationships with the customers and other parties, at the profit, so that the objectives of the parties involved are met. This is actually achieved by a manual exchange and fulfilment of the promises. It is very important to build a relation with the customer in order to find out his needs, preferences and the attributes he values in the product, so that the marketer can easily formulate the strategies to fulfil those needs to satisfy the customers. Now both the parties are mutually helping each other in earning profit as customers are telling the marketers, what to sell and marketers are giving them what they need. Thus close relationship with the customer have become the vital part of todays businesses. (Aijo T. S., 1996). Along with this the company should keep in mind that if they had made certain promises with the customers should be fulfilled (Egelhoff, 1998), as these promises ma de by the company for products and services given attract and persuade customers towards that company in return they will help in companys progression by positive word of mouth and on the other hand if it is not so then it can result in disloyalty of the customers and even losing them (Colonius, 1988) and customers trust will help to maintain and enhance the relationship. (Moorman et al, 1993). Mc Donalds Company: Mc Donalds is the global fast food restaurant chain most recognised and respectable worlds leading food service retailers (www.mcdonalds.com, 2011) with more than 32000 restaurants serving 60 million people across 100 countries. (Bramhall, 2009) The company is growing with the fast pace with the promise of quality service every time and in every meal, which differentiate it from the rest of the other restaurant chains. To achieve its motive of par excellence Mc Donalds has always focused on the fact that the market and consumers demand are ever changing and has managed to adopt the marketing strategies to satisfy the customers and become the leader in the fast food industry. (www.essaysample.com, 2011) Mc Donalds follows QSCV strategy (Quality, Service, Cleanliness and Value) at all its stores all over the world and the quality of products and services offered at all the stores is also the same. Out of the 32000 restaurants all over the world, 80% are franchised ( www.aboutmcdonalds.com, 2011) with a belief of working global but acting local. To maintain and manage close relationships with the customers, Mc Donalds has paid attention to the changing markets and customers wants and needs such as introduction of breakfast menus, adult food, kids zone, internet (wi-fi), Prà ªt a manger, training for the staff all over the world, adaptation of the choice of food demanded by the people in different parts of the world etc. (www.mcdonalds.com, 2011) Relationship Marketing by Mc Donalds: The customers for Mc Donalds are from the kids to the older persons, everyone can be heard saying I am lovin it. For all the customers visiting Mc Donalds, the environment seems to be the same with the consistent services as in any other part of the world (Egelhoff, 1998). Companys worldwide operations are held around a global strategy Plan to win and according to this the customers are offered with the exceptional and improved services to enhance their experiences with the Mc Donalds. (www.aboutmcdonalds.com , 2011) This is the main strategy of the Mc Donalds to retain and maintain its customers as every restaurant they are visiting they will find the best QSCV means the best quality, services, cleanliness and value for their money. For this mc Donalds is having a series of suppliers providing the same quality of the raw material needed for the products and trained staff to serve the customers in the best and the same way everywhere. Along with this the adaptation of the menu with t he new places such as Maharaja Mac instead of Big Mac in India due to preference for chicken and avoidance of beef, Samurai Pork Burger with teriyaki sauce in Thailand, Kiwi Burger in New Zealand etc (Sabana, 1996) and the adoption of new changes with the time and customers demand such as Golden Archs Hotel in Switzerland, Menu variations for people with diabetes, obesity and health consciousness, wi-fi, Mc kids, coupons, Mc Cafe etc (globaloneness.com, 2011, Butcher D., 1996). The acquisition of other brands such as Chiptole, Pret a Manger, Donatos etc has also added new customers to the company. (Light Kiddon, 2009) Kids: For kids it has set up kids zone, toys with the meal, Ronald (it is said that when children sees Ronald, they think of French fries and Burger), chicken Nuggets etc and can say fun food for the kids. (www.customessaymeister.com, 2011) Adults: For adults such as students and youngsters, it has set happy price menu as these people have limited pocket money and they value for the money they spend. They are served with burger, French fries, Mc puffs etc with coke. RM model for Mc Donalds: Its clear from the above description that Mc Donalds is using QSCV strategy and glocalisation strategy i.e. global product with the local flair to attract the new customers and retain them for a long by coping up their ever changing demands. We can say that the company is earning great success with its policy but the Loyalty Ladder model is used to assess the customers loyalty towards the company. Loyalty Ladder Model: The loyalty model is the heart of the CRM, the marketers want their customers to climb this ladder and become their loyal customers (Sanchez, 1997).The model shows that when a customer is known about a product or services he becomes the prospect and would like to try the product or services, then his next move is to buy the product and becomes the customer of the company. In such case if he likes the product would repeat the purchase and if not then he can turn to be a disloyal customer who will speak against the poor experience of the product or service delivered at every opportunity. But if they liked the product would like to repeat the purchase and become the regular client of the company, in such a case company should see to it that these clients are thoroughly satisfied as they will turn as a loyal customers in the near future. Mc Donalds is keenly acting locally with the global products so that the customers would tend to buy the product every time the new variations in the me nu or the combinations of the meals such as Happy Price Menu, Extra Value meals etc are introduced in the stores. The quality of the services and the product offered are of the superior quality with the local tastes and modifications which makes the customers of Mc Donalds, a loyal customer or a advocate who will always speak about the best experiences and the fun related to the new introductions with the time. Critical Evaluation of the Mc Donalds RM strategy: The QSCV strategy followed by the company and the global product with the local flair are the main strategies attracting the customer and the superior quality and consistency of the services are retaining them for long. Mc Donalds has gained success with its great asset customers who shared their fond experiences as a child or parents taking their family to the stores. The company is marketing, innovating and renovating the brand by huge publicity through television and other mass media sources. (Light Kiddon, 2009) But with the time the company has faced criticism such as decline of quality of food, health problems such as obesity, unavailability of same quality of raw material all over the world, toy with the meal was attracting the kids for the toy not food, health conscious customers were demanding organic food instead of the fatty stuffs. The company has successfully overcome such criticism through continuous innovations but there is need to do more for the customers as Mc Dona lds has close competitions with Burger King, KFC, Yumm etc and they are also offering the best services and global products like hamburger, chicken sandwiches and French fries etc so there is a possibility that the customers if not served well can switch to other brand very easily. The unsatisfied customers can turn to be the disloyal customers harassing the brand image of the company. Conclusion and recommendations: We can conclude from the above description that Mc Donalds is the leading brand in the fast food industry and has managed to win the hearts of the customers all over the world with its exceptional services and quality of the food offered. It has been successful in managing and maintaining good relations with the customers in spite of the criticism faced by the company over the time. But here are some recommendations for the company so that it can move on with the same pace and win the heart of the customers. Now as we know that the world has become a global market and the strategy once followed cant be successful at all the time, there is a need to introduce some changes over the time. Along with the QSCV strategy, timeliness criteria should also be introduced that the customers would be served in the particular period of time. The variations introduced according to the regions can be carried forward to the other regions also to provide an internationa l taste to customers all over the world e.g. Coconut milk served in Brazil by the Mc Donalds can also be introduced in India or Srilanka, countries where coconuts grow to give a Brazilian flavour to the meals etc. Regular innovations and communication with the public is very necessary for the company to be the top leader as it is facing tough competition in the fast food industry market with the Burger King, Yumm and KFC etc as they are also having their food specialised in a way or another so regular innovations with the meals are very necessary to keep the customers in touch regularly. References: Aijo, T.S., (1996), The Theoretical and Philosophical Underpinnings of Relationship Marketing, Environmental factors behind The Changing Marketing Paradigm, European Journal of Marketing, Vol. 30 No. 2. Bramhall J. (2009), Mc Donalds Corporation, available at: http://www.hoovers.com/company/McDonalds_Corporation/rfskci-1.html Butcher D. (2010), McDonalds goes with Near Field Communications for sales lift, Mobile Commerce Daily, available at: http://www.mobilecommercedaily.com/2010/07/14/a-merchant%E2%80%99s-argument-for-mobile-contactless-technology-celent Calonius, H., (1988).A Buying Process Model, in Blois, K., and Parkinson, S. (Eds), Innovative Marketing A European Perspective, proceedings from the 17th Annual Conference of the European Marketing Academy, University of Bradford. Custom essay meister,(2011), Marketing in Mc Donalds, Term paper on Marketing, available at: http://www.customessaymeister.com/customessays/Marketing/6655.htm Egelhoff Tom (1998), Relationship Marketing: What it is and how to make it work for you, available at: http://www.smalltownmarketing.com/relationshipmarketing.html Essay sample (2011), ), Ray Kroc and Mc Donalds Marketing Strategy, available at: http://www.essaysample.com/essay/001900.html Global Oneness.com, (2011), McDonalds: Encyclopaedia II McDonalds Location-specific adaptations and variations, available at: http://www.experiencefestival.com/a/McDonalds_-_Location specific_adaptations_and_variations/id/1754532 Grà ¶nroos, C., (1989) Defining Marketing: A Market-oriented Approach, European Journal of Marketing, Vol. 23 No. 1 Grà ¶nroos, C., (1990.)Service Management and Marketing. Managing the Moments of Truth in Service Competition, Free Press/Lexington Books, Lexington, MA Grà ¶nroos, C., (1994).From marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing, Management Decision, Vol. 32 No. 2 Light Kiddon, (2009), Six Rules for Brand Revitalisation, Wharton School Publishing, Pearson Education. Moorman, C., (1993) Relationships between Providers and Users of Market Research: The Role of Personal Trust, Working Paper No. 93-111, Marketing Science Institute, Cambridge Our Company, Getting us to know, Mc Donalds, available at: http://www.aboutmcdonalds.com/mcd/our_company.html Our story 2011, Mc Donalds, available at: http://www.mcdonalds.com/us/en/our_story.html Sabana A.R., (1996), Why and How The Traditional Marketing Paradigm Based On Only Customer Satisfaction Has Evolved To The Concept of Relationship Marketing, available at: http://www.starbacks.ca/Athens/4584/article3.htm Sanchez (1997), Customer Relationship Marketing, Building Customer relationships for enduring Profits in the Wired Economy, available at: http://www.zunch.com/zunch/files/Zunch_CRM.pdf Student Research, (2011), Mc Donalds FAQ, Our Company, Mc Donalds, available at: http://www.aboutmcdonalds.com/mcd/our_company/mcd_faq/student_research.html The Loyalty Ladder, (2011), The marketing Teacher, available at: http://marketingteacher.com/lesson-store/lesson-loyalty-ladder.html Webster, Jr, F.E.(1992), The Changing Role of Marketing in the Corporations, Journal of Marketing, Vol. 56 Write work (2011), Ray Kroc and Mc Donalds Marketing Strategy, available at: http://www.writework.com/essay/ray-kroc-and-mcdonald-s-marketing-strategy B2B Dual branding Strategy by Cemex: Abstract: This essay evaluates the B2B operations of Cemex plc that how the company has built its brand image and used dual brand strategy to become a global leader in the field of the construction materials suppliers. It will show that how the strategy has been formulated and used in different countries with a view to acquire the knowledge of the local markets and deploy this knowledge for the integration and acquisition in the global markets. B2B Marketing: Unlike B2C where businesses are directly exposed to the end users, B2B marketing is held between the businesses and it is very necessary for the businesses to maintain and manage the relationships with their suppliers, distributors and the retailers who are helping the company to not only produce a product but also transfer them to the end users. Cemex Company Overview: The Company has been established in 1906 in Mexico and from a local company it has grown to a top leader in the field of producing, distributing and marketing cement, ready mix concrete, aggregates and building related materials nearly all over the world. The company has annually 97 million metric tonnes cement production capacity, 54 million cubic metres of ready mix concrete and 168 million metric tonnes of aggregates production capacity (Kotler, 2001; Cemex.com, 2011). To provide the best products to its customers it is using local markets knowledge, combining it with the international networks and thoroughly satisfying the customers by providing integrated offering which are more reliable, of higher quality and consistent. The company has applied IT and e business ideology to gain and integrate worldwide knowledge on products, operations and customers and this has helped it a lot to provide the customers what they needed and use this knowledge for the global operations. The compa nys business model is based on the following principles: Focus on its core business of cement, ready mix concrete and aggregates Effective allocation of the capital Improving the operating efficiency and productivity continuously. Providing the customers with the best value propositions and satisfies their needs to the optimum. (Kotler, 2001) Along with these principles the dual branding strategy and acquisitions and mergers with the different local brands are helping the company to grow its empire all over the world. B2B relationship of the company: For maintaining the strong relationships with the business customers, the company is following dual branding strategy which means different local brands are operating under parent or umbrella brand. This is done to expand the business operations to the other nations and improving the brand image. The dual branding of the Cemex includes: 1. Transnational brand: this brand operates in different countries uniquely in accordance with the local market; the offerings and the operations are customized to fulfil the local conditions. Along with the local brand the main corporate brand is also advertised to make it familiar to the business consumers or the end users. (Kotler, 2001)But as it is said that it is very critical for the individual brand to cope up with the corporate brand as it is the strong brand having positive perception in the consumers mind if the individual brand fails to serve the consumers as its corporate brand then can harm the image of the main brand also. For this reason, Cemex first all work to make the individual brand or the subsidiary company successful and in accordance with the vision and mission of the corporate brand and if it is so then renamed it with the Cemex brand. For example: Cemex Thailand was bought in 2001 but renamed in 2002 after proper reconstruction and reorganisation and Cemex Sp ain in 2002 after refurbishing and making it quite successful. (Kotler, 2001) 2. Corporate brand: The corporate brand covers all the products and services offered by the company representing the corporate vision, personality and value in all its offering. Under this umbrella brand, other sub brands and individual brands are established and operated.(Esch, Tomczak, Kernstock Lengner, 2004) The prestigious brand name has an equity associated with it serving as a intangible asset for the company to leverage it.(Roll M., 2005) The main corporate brand is Cemex under whose name the main products of the company are sold. The company Cemex is rapidly growing in the cement industry across the world. It is operating in the countries like Mexico, Spain, Dominican Republic, Egypt, Venezuela and many Asian nations. (www.cemex.com, 2010) Cement market has growth potential in these countries as they need regular infrastructure and reconstruction carried out by the governments or the local contractors. Here the brand Cemex is sold in the bags not the cement, as the brand na me is associated with the strength, durability, prestige and stability distinguishing Cemex from the other cement. Along with the brand the promise to provide the customers the best value has enhanced the customer loyalty towards the brand serving as an intangible asset in such volatile economies and providing competitive edge to the company. 3. The core values of the company serving the business customers as under: Collaborations: Cemex operates its B2B relations through strong collaborations with the distributors, suppliers and the stakeholders. It licenses the brand to its distributors such as Consturama in Latin America, other than this it also offers competitive prices, training, best industry practise and marketing support with a view to build a smart world with all its collaborators and become a successful and competitive company with a positive impact on the world. (www.cemex.com,2010; Kotler, 2001) http://www.cemex.com/su/Su_lp.aspx For the successful collaborations with the distributors the company has made 3 commitments: 3.1.1 Competitiveness: Cemex believes in running business by increasing its competitiveness through improved operational efficiency, innovative products with high standards as demanded and liked by the customers. Impact reduction: Cemex is basically a cement company dealing in concrete, aggregates and other building stuffs which are more likely to be dangerous if not handled safely. Company strives to minimize the risks of fatalities at work place, noise pollution, air pollution etc to put a positive impact on the world. Stakeholders outreach: company deals with number of stakeholders such as employees, suppliers, customers and neighbours and always tries to manage good relations with them through training programs, dialog sessions, meetings and online services etc. This helps in overcoming the challenges faced for building strong relationship with the stakeholders. (www.cemex.com, 2011) Integrity: for leveraging the brand equity and making it a prestigious brand, the company is also engaged in social activities such as Patrimonio Hoy (www.cemex.com,2010, Letelier, Flores, Spinosa, 2003) which provides housing solutions to the low income families, using alternative sources of fuels to reduce carbon emission and making the world green such as Eurus, a wind farm project, supplying 25% of the energy needed by the plant in Mexico etc. Such activities makes the brand more familiar to the general public and their desire for the brand tend the suppliers and contractors to associate with the company increasing firms efficiency and profitability. Leadership: By integrating IT knowledge with its global operations, Cemex has strengthened its position for the global leader in the cement industry and acquisition of RMC has smoothed its path for success. The continuous feedback from the customers helps in regular improvement of the services, simplified business transactions and access to real time account has helped the company to improve its relationship. ( Kotler,2001) Cemex Capital: To enhance and improve customer relationships the company has launched a financial assistance body known as Cemex Capital, it is a credit branch of the company providing financial support to the business customers and partners. The assistance can be in form of credit for buying the products, to finance the working capital and allotting loans for construction projects. Besides this the loans are offered at the rates lower than the markets. Critical evaluation of the B2B relationships strategy of Cemex: The world leader Cemex in the cement industry has adopted dual branding strategy for managing business relationship. The corporate brand is associated with the reliability, stability and strength and the national brands are according to the local markets need fulfilling their unique needs and emotionally attached with the customers. The corporate brand has its brand equity providing value addition to the product and enhances consumers perception for the brand. ( Aaker, 1991; Keller, 1993; Bendixen et al, 2004). But at the same time, all the products under the umbrella brand are expected to be as good as the main product and deliver the promise made by the company, to provide the best quality to the consumers. The mergers acquisitions and collaborations with the stakeholders subsidiaries need deliberate efforts to amalgamate with the international brand, having its own corporate abilities, styles and reputation. (Lambkin, 2009)Before rebranding any local subsidiary, proper reconstru ction and reorganisation is done, the managers run a focus group activity and commercial team effort to establish the local brand with the corporate brand. If the company fails to properly communicate with the new stakeholders, employees and integrate the corporate culture (Balmer Dinnie, 1999; Krishnan et al., 2007) than can cause decline in service quality (Urban Pratt, 2000) and also lacks the competition in the outer world. (Reichheld Henske, 1991). So, it is necessary for the company to leverage its brand equity with proper amalgamation and rebranding policy to avoid any negative consequences in the business. Conclusion and recommendations: We can conclude that through strong corporate brand image Cemex has successfully become the worlds leader in the infrastructure industry, it is not only engaged in the supplies of the basic materials but also provide the other utilities under its brand name through a channel of the subsidiaries and individual brands operating under the umbrella brand Cemex all over the world. The strong corporate brand creation has resulted in cost efficiency and brand building advantage for the company. The individual brands allow the company to fulfil the local markets need and the corporate brand is providing an international platform to the operations of the company and maintains strong B2B links with the clients, distributors and the end users. The company is earning great success but still it is recommended that B2B branding strategy serves a better platform for managing and enhancing relationships but if done with care such as employee involvement, stakeholders knowledge and market study then it will be more successful. The company can also diversify its operation such as media, entertainment or technology for the purpose of risk reduction and using its corporate brand in these fields to get cost efficiency and more B2B relations.

Fern Hill :: essays research papers

The poem "Fern Hill", by Dylan Thomas, is being told by a speaker who is recalling his youthful past. Many images, symbols, and metaphors increase the depth of the speaker's message to the reader. An image that is spoke about alot in the poem is the color of gold. Gold is usually used with youthful objects. Gold represents vibrance. Vibrance is usually associated with youth. Gold appears in the following locations: "Golden in the heydays of his eyes" "Trail with daisies and barley" "Golden in the mercy of his means," "And green and golden I was huntsman and herdsman, the calves" "And the sun grew round that very day." "In the sun born over and over," "Before the children green and golden" A symbol in the poem occurs: "And honoured among wagons I was prince of the apple towns." Princes are those who have a lot of political and social power. What separates them from kings, is that princes are generally young, at least younger than their fathers. Many metaphors concerning the opposite of youth, aging, are located in the entirety of the last stanza of the poem. " Nothing I cared, in the lamb white days, that time would take me Up to the swallow thronged loft by the shadow of my hand, In the moon that is always rising, Nor that riding to sleep I should hear him fly with the high fields And wake to the farm forever fled from the childless land. Oh as I was young and easy in the mercy of his means, Time held me green and dying Though I sang in my chains like the sea." "In the moon that is always rising" reveals that the speaker has experiances what seems like countless days and nights. "The childless land" means that where the speaker was before, everyone has grown up by now.

Faulkner’s Forefathers in the Film, William Faulkner: A Life on Paper

The role of fathers looms large in this Faulkner documentary. In terms of strictly male lineage, William Faulkner seems trapped in this sort of grey world between being his own man and the fact that he was so much like his male ancestors. I imagine this is true of all individuals, struggling to make our way between ourselves as individuals and as shaped by our contexts. In Faulkner's case, however, he seems conspicuously geared towards adopting those traits first shown by his ancestors, the same arrogance, a "haughty pride,"and a tradition to "look for a fight." At the risk of psychoanalyzing far beyond my knowledge, what seemed interesting to me is how the collective Faulkner males seem content to rest on the laurels of their forefathers. Faulkner's father, for example, dreams of inheriting his father's fortune rather than making his own. Faulkner himself loafed through numerous jobs, perhaps only waiting for the colonel's writing abilities to be channeled through Faulkner's own ski lls and establish him as a writer. The dynamics of such behavior puzzle me. Is this some sort of inher...

Assessing A Student

In education the main approach of an assessment is to determine what students have learned in a course or program. By determining what and how students learn teachers can oversee student progress, clarify student’s strengths and weaknesses, and keep a journal of these results to better help students. Second grade students are assessed to simply find the areas of struggles in their learning.I created and conducted an assessment on a second grader; the results were to my opinion normal. Creating an assessment based on the common core math standards for a second grader proved very informative. Many second graders are tested on the knowledge that they already know or have learned from their previous grade, I found that in doing this assessment most of the information was familiar to the student, and for the most part much of it was understood.As the assessment continued the student began to show little signs of weakness towards counting money, but he showed strengths of being able to recognize each coin and the value of those coins. Conducting assessments helps teachers to remove the guesswork out of how their students learn and allows them to begin to put together methods and strategies to be able to reach these students and help them stay on top of their learning.In creating the assessment chart I was able to identify the common core standards and compare what level the student should be on and what level that actual student is on in their learning abilities. The standards help with keeping the teacher and the student on a focused path. Being able to chart the results from the assessment gave me the idea of creating a journal for students; this will help with learning progress and minor set backs in the individual student.Setting goals in learning is most important for each student and the teacher, the journal will help both teacher and students stay on top of these goals. I learned that it is very helpful, and important for teachers to conduct review sess ions, these sessions will help struggling students build strength in their weak areas of learning. In conclusion, learning assessments are necessary for both student and teacher, and good idea must first start with a plan and I believe this is what a learning assessment will accomplish.Students need help in being guided in the right direction towards being successful in their learning career, teachers need plans to help be able to guide students in positive learning directions, I believe that the solution to both of these directional paths are conducting assessments and gathering the results of these assessments. Understanding and comprehending taught lessons are key elements to students, and the more a teacher knows about how their students learn the better prepared they can be to teach their students.

Chase Strategy Essay

What are some of the challenges associated with using the chase strategy and why? The chase strategy is one of three production strategies for aggregate planning in use today. Chase strategy is a form of demand matching. This is done by forecasting the expected demand set by previous sales or projected sales. The purpose of this is to meet or match the demand of their customers. It is also an appropriate strategy with variable demand such as seasonal items. The chase strategy is mostly used in service based industry that concentrate on meeting demand. Due to the unforeseen forecast, the company must hire and fire their employee to meet the production needs. United parcel service and Wal-Mart are examples of companies that use chase strategy. During the holiday season beginning in November, United Parcel Service and Wal-Mart hire seasonal workers to meet the increase in volume. This means that both of these companies expect to be busy and the opportunity to generate revenue is availab le if they have the correct number of employees in place. A primary advantage is the flexibility to meet demand fluctuations. Another advantage is both of these companies do not have to pay for benefits such as medical, dental, or provide retirement since these employees are not vested. According to Seeking Alpha, United Parcel Service expects to pick up 32 million packages on December 2, 2013, which is the first Monday after Thanksgiving and known as Cyber Monday, this will be more packages than 10% last year. On Cyber Monday, online retailers provide steep discounts for holiday shoppers. To handle this increased workload in the holiday season, UPS will hire 55,000 seasonal employees across the U.S. Reference: How This Holiday Season Will Be A Blessing For UPS. (2013, November 3). Retrieved September 26, 2014, from http://seekingalpha.com/article/1800442-how-this-holiday-season-will-be-a-blessing-for-ups

Inequality of Gender in Sports, Is it warranted Research Paper

Inequality of Gender in Sports, Is it warranted - Research Paper Example Rugby has a legacy of being a violent game, and feminine identities are thought to either subvert this notion (Fields, 2005) or use the violence as a mechanism of enhancing the femininity of the players (Gill, 2007). There are several reasons given within the literature for women enjoying playing such a traditionally masculine sport; one being subverting the traditional notions of femininity, another being that the participants enjoy being part of a game which requires extreme physical strengths. Further reasons include that it gives the women that participate a sense of empowerment and self-confidence. Further interviews suggest that these women simply enjoy the game of rugby and feel it appropriate to play a sport for which they have this affection, gender-roles ignored (Chu et al, 2003). Women participate in rugby for a number of reasons, and the growing interest in the sport helps to suggest that women do not have to resist traditional notions of femininity to be recognized as tr ue rugby players. The history of women’s rugby helps to give some idea of why the sport has developed such controversy. Firstly, the early evolution of the female game is shrouded in mystery, making it hard to define a ‘first female rugby team’ or any other definitive moments (Chandler & Nauright, 1999). Early female rugby players faced challenges about their desires to play such a violent and masculine game (Fields, 2005). One of the most major discrepancies between the female and male games of rugby are the salaries. Not only are there far fewer professional and semi-professional female rugby teams, but the players get paid a significantly lower amount (Chandler & Nauright, 1999). Whilst some female rugby players have suggested that they play simply for a love of the game (Chu et al, 2003), it has been suggested that females should

Diamond Trade in Africa Essay Example | Topics and Well Written Essays - 1250 words

Diamond Trade in Africa - Essay Example Recounting this history shows how Africa and one f its most marketable resources have become entangled in the values f a cultural polyglot f political economies, and the image f the African suffers in its wake; a diminished ability to claim political representation for many African peoples, and a reduced place f participation in the world economies for African nations and Africa, as a global entity is the result. (Sherman 600-615) As the image f a "chaotic" Africa persists in the historical moment to de-legitimize it as viable agent in international political economies, divorced f its historical circumstances and left to the whim f market forces and subordinating cultural practices, more and more African peoples come to utilizing force and violence in an effort to attain their participation, perpetuating this tragic image. Diamonds, as a product f Western aesthetic values, through the circumstances f history and geology, becomes an ideal medium for this perpetuation. (Olsson 1133-1150) Although diamonds occur all over Africa, they are accessed most easily in riverbeds via alluvial mining. This requires far less physically intensive effort; as a result, the rivers begin to serve as borders. Mapped as diamond resources, they become instruments f power and ultimately, corruptive relations among the region. In 1997 the NGO Global Witness published an account f the local civil wars entitled Rough Trade. In Angola and Sierra Leone, where mined diamonds were and are being used to fund violent struggles over land, resources and political representation, the rivers have become charted as the cultural resources f various divisions under the patronage f military enforcement. Global Witness purpose was to expose the fraudulent efforts f the "legitimate" diamond trade, identifiably the brokers for DeBeers and the shadow traders-in-between. Although the purpose was to reveal and condemn these policies f marketing "blood diamonds", the publication depicted the struggle only as a moral one for Western business and consumers arguing in favor f not supporting the "violent chaos" f Africa. Emphasis was made on the political struggles, particularly in Angola, where the exertion for representation between political oppositions UNITA (National Union for the Total Independence f Angola) and MPLA continues to subdivide into struggles over diamonds alone. But currently the only political concern f the cultural factions involved is the enormous personal gain to be acquired through control f such abundant and valuable resources, ultimately pointing towards the need for military presence in mined areas. (Sherman 600-615) The diamond as an archetype f Western value becomes the perfect means f instilling economic chaos through the ease f exploiting other cultural values. There size, convenience, f transport and mining, as well as their fiscal value, can make them the ultimate source f finance for a revolution. This suits as a local example that is continental in its effect. It is arguable that every African knows what a diamond is, and what its worth, not so much to them, but to the non-African, and as such becomes a window f economic, and thus potentially political opportunity. The linking f Africa with diamonds is much the same image as the African with violence. The "treasure" f the continent is only so to the Western

Book review Essay Example | Topics and Well Written Essays - 750 words - 8

Book review - Essay Example This example is simple and profound. The following excerpt from the book Life of Pi by Yann Martel has relevance to the above example. Pi writes "I left town and on my way back, at a point where the land was high and I could see the sea to my left and down the road a long ways, I suddenly felt I was in heaven. The spot was in fact no different from when I had passed it not long before, but my way of seeing it had changed. The feeling, a paradoxical mix of pulsing energy and profound peace, was intense and blissful. Whereas before the road, the sea, the trees, the air, the sun all spoke differently to me, now they spoke one language of unity. Tree took account of road, which was aware of air, which was mindful of sea, which shared things with sun. Every element lived in harmonious relation with its neighbor, and all was kith and kin. I knelt a mortal; I rose an immortal. I felt like the center of a small circle, coinciding with the center of a much larger one. Atman had met Allah."(p. 59-60) This example elucidates what mystical experience is all about. In this paragraph the sentence â€Å"I suddenly felt I was in heaven† is significant. Heaven is the place where dualities and conflicts of the life on Planet Earth are not there and the perception capacity of an individual is limitless. ‘Heaven’ is the state when an individual has transcended the limitations of mind, meaning reasoning is non-existent there. When an individual transcends the hurdles of reasoning he reaches the conflict-free zone that is the state of bliss. That is the state of permanent happiness. The concept of secularism is the gift of his parents to Pi as they have no interest in dogmatic religion. The important message of Pi is love and he sees unity in diversity and marvels at the cosmic unity in existence and in functioning of everything. He loves the essence of every religion and when the local leaders come to know that he practices Christianity, Islam and Sufism, they ask him

Individual Career Plan Essay Example | Topics and Well Written Essays - 2000 words

Individual Career Plan - Essay Example The timely fashion that is required during all journalistic encounters ensures that events are relayed and communicated in the best possible way. This is the only way that all events and activities witnessed are communicated to all parties in the best possible way. Packaging is necessary in the field of journalism. This is because proper packaging ensures that all the information collected is as palatable as possible (Kobre 2008). The role of journalism cannot be ignored in any given society. This is because, at each and every point, the public interest in what is happening all over the world is very high. This is possible because of the aspects of journalism that look into the events all over the world. The coordination of information and pictures is able to communicate all the needed information about a situation. The condensation of information and pictures about any situation totals to journalism. This is the only way that the public is aware of their surroundings. Photojournalis m Photojournalism is one area in the entire field of journalism. Each new story has the sole aim of communicating information. For it to appeal to all the involved parties, it is accompanied by still pictures and images that complement the story (Kobre 2008). As compared to all other forms of photography, photojournalism has been stipulated to follow certain ethical and pictorial considerations. They are entitled to remain as ethical and impartial to communicate the specifics of what should be reported. They complementary role that photojournalism plays has been reported to bring any story alive. Many people that have been interviewed in many researchers conclude that they watched and participated in news surveys as a result of what they watch. This is as compared to what they hear (Kobre 2008). Many life events were reversed as a result of what images were relayed to accompany a story. There are very many examples that show what the research concluded. The genocide in Rwanda in 199 4 and the civil war in Sudan got worldwide attention as a result of chilling images that accompanied the stories. These are some few random examples from all over the world in line with the effects of photojournalism. It is imperative that, at each and every point the aspects of photojournalism should be governed by timeliness, narration and objectivity. This means that all pictures and images should be timely in how they complement the story line. This is through the introduction of a cutline. The images and pictures should also be very objective in the sense that the pictures should have a high sense of what the story line is about. Without the connection, they will be of absolutely no benefit to the story. The connection between the pictures and the story line is through the introduction of a narrative. Narration ensures that the audience is able to relate the story and picture. This creates a perfect view for all those that are watching (Kovach 2007). Job Description and Skills Profile Photojournalism entails the use and application of photographic equipment. The equipment has the ability to capture images as they appear. Once a photojournalist is in the zone, the camera is zoomed to view all aspects of what is being filmed. It is necessary for the journalist to zoom and project the image from all the necessary angles. Aspects of creativity come into sharp focus as any form of angle alteration could lead to the complete

Respond to classmate Essay Example | Topics and Well Written Essays - 250 words

Respond to classmate - Essay Example Diversity brings together people with different beliefs and cultures. These people view situations in different perspectives and if brought together, they will make good ethical decisions. If the instructors had employed a check and balance system, the students would have been placed in groups. Moreover, the instructors would have demanded a report on each stage of the processes; hence, ethics violations could have been avoided. I appreciate that I have been able to understand the relationship between ethical decision-making and diversity because it is critical and exists. A combination of the two methods of implementing programs leads to successful teaching. Since realists hold to the traditional scientist values and constructivists on the other hand, implement art and creativity in the science-based disciplines, the science aspects taught are well absorbed by the students. The creativity aspect encompasses modern ways to handle situations (Rainer, 2011). I agree with you because, for the millennials, traditional values demoralize them as they engage in some extra-curricular school activities as well as science-based disciplines (Rainer, 2011). This was evident from few numbers of students that participated in sports as well as school clubs. A new club introduced in the school encompassed designing projects using latest technologies. The students were creative and many projects involved a lot of science technologies as well as engineering. They then converted their free time to designing projects and this way, they perfected their science-based skill s. It is therefore evident that these two methods, when combined together yield better

Girl Interrupted Movie Review Example | Topics and Well Written Essays - 500 words

Girl Interrupted - Movie Review Example As the story progresses, Susanna became attached to Lisa who influenced her to cause troubles with the other patients. There was even a point where Susanna rejected the idea that she wasn't sick as what her boyfriend had told her because she relied much on Lisa. Susanna only came to realize how dangerous Lisa's personality was after Daisy killed herself and Lisa showed no mercy. Lisa even attacked Susanna and threatened to kill herself, too. At the end of the movie, Susanna was released from the institution. She left a remarkable line "Crazy isn't about being broken, or swallowing a dark secret. It's you, or me, amplified...". According to a study conducted by World Health Organization (2010) depression, anxiety, psychological distress, sexual violence, domestic violence and escalating rates of substance use affect women to a greater extent than men across different countries and different settings.